Benefits to the Manawatu Region

The 2026 Year of the Horse Show (YOTH) – Fire Horse Edition brings a range of positive impacts to the Manawatu region:

  • Economic Boost: The event attracts riders, families, and spectators from across the region and beyond, increasing patronage for local accommodation, hospitality, and retail businesses.
  • Support for Local Services: Entry donations directly support St John’s Ambulance, a vital community service for the region’s residents and equestrian community.
  • Showcasing Manawatu: Hosting a high-profile, inclusive event at Kyrewood Equestrian Park highlights the region’s facilities and natural beauty, encouraging future tourism and event opportunities.
  • Community Engagement: The show fosters volunteerism and brings together people of all ages and backgrounds, strengthening social ties and regional pride.
  • Opportunities for Local Businesses: Trade stands and sponsorships provide a platform for Manawatu businesses to connect with new customers and build brand loyalty.
  • Celebrating Local Heritage: The Kyrewood reunion and recognition of the Gorton family’s legacy reinforce the region’s equestrian traditions and sense of history.
  • Inspiration and Wellbeing: By promoting fun, inclusivity, and the joy of horsemanship, the event contributes to the wellbeing and vibrancy of the wider Manawatu community.

Benefits for Supporters

  • Wide Audience Reach: Connect with a diverse group of riders and horse lovers, from children to adults, foundation riders, and professionals.
  • Positive Brand Association: Support an event that celebrates inclusivity, fun, and community spirit, reflecting well on supporter brands.
  • High Visibility: The show’s strong social media presence—especially through Intuitive Equine’s Facebook posts—ensures supporters are promoted before, during, and after the event.
  • Direct Engagement: Supporters can contribute prizes, resources, and support, and interact directly with participants and attendees, building loyalty and recognition.

Benefits for Competitors

  • Inclusive Entry: Open to all riders—foundation, grass roots, and professionals—regardless of experience or background.
  • Fun and Affordable: Focus on enjoyment, camaraderie, and affordability, with classes for all ages and levels, spot prizes, and ribbons for everyone.
  • Unique Experiences: Participate in themed events, demonstrations, and a night show, with opportunities to showcase skills and celebrate equine companionship.

Benefits for Visitors

• Engaging Activities: Enjoy a packed schedule with jumping, in-hand and ridden classes, trade stands, demonstrations, and a night show.
• Community Spirit: Experience a welcoming, inclusive atmosphere that celebrates the love of horses and the joy of riding.
• Learning Opportunities: Access expert demonstrations and Q&A sessions on topics like horse care, rehabilitation, and riding for joy.

Benefits for the Public

 

  • Accessible Event: Open to everyone, with a focus on affordability and inclusivity.
  • Family-Friendly: Activities for all ages, including kids and adults, with a welcoming environment for newcomers and experienced horse lovers alike.
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Benefits for Trade Participants

  • Business Exposure: Trade stands and sponsorship opportunities provide direct access to a broad, engaged audience of horse owners, riders, and enthusiasts.
  • Networking: Connect with other businesses, professionals, and the equestrian community in a vibrant, supportive setting.
  • Brand Loyalty: Build relationships with customers by supporting an event that values inclusivity, fun, and community.