Benefits

Benefits to the Manawatu Region

The 2026 Year of the Horse Show (YOTH) – Fire Horse Edition brings a range of positive impacts to the Manawatu region

Economic Boost

The event attracts riders, families, and spectators from across the region and beyond, increasing patronage for local accommodation, hospitality, and retail businesses.

Support for Local Services

Entry donations directly support St John’s Ambulance, a vital community service for the region’s residents and equestrian community.

Showcasing Manawatu

Hosting a high-profile, inclusive event at Kyrewood Equestrian Park highlights the region’s facilities and natural beauty, encouraging future tourism and event opportunities.

Community Engagement

The show fosters volunteerism and brings together people of all ages and backgrounds, strengthening social ties and regional pride.

Opportunities for Local Businesses

Trade stands and sponsorships provide a platform for Manawatu businesses to connect with new customers and build brand loyalty.

Celebrating Local Heritage

The Kyrewood reunion and recognition of the Gorton family’s legacy reinforce the region’s equestrian traditions and sense of history.

Inspiration and Wellbeing

By promoting fun, inclusivity, and the joy of horsemanship, the event contributes to the wellbeing and vibrancy of the wider Manawatu community.

Benefits for Supporters

  • Wide Audience Reach: Connect with a diverse group of riders and horse lovers, from children to adults, foundation riders, and professionals.
  • Positive Brand Association: Support an event that celebrates inclusivity, fun, and community spirit, reflecting well on supporter brands.
  • High Visibility: The show’s strong social media presence—especially through Intuitive Equine’s Facebook posts—ensures supporters are promoted before, during, and after the event.
  • Direct Engagement: Supporters can contribute prizes, resources, and support, and interact directly with participants and attendees, building loyalty and recognition.

Benefits for Competitors

  • Inclusive Entry: Open to all riders—foundation, grass roots, and professionals—regardless of experience or background.
  • Fun and Affordable: Focus on enjoyment, camaraderie, and affordability, with classes for all ages and levels, spot prizes, and ribbons for everyone.
  • Unique Experiences: Participate in themed events, demonstrations, and a night show, with opportunities to showcase skills and celebrate equine companionship.

Benefits for Visitors

  • Engaging Activities: Enjoy a packed schedule with jumping, in-hand and ridden classes, trade stands, demonstrations, and a night show.
  • Community Spirit: Experience a welcoming, inclusive atmosphere that celebrates the love of horses and the joy of riding.
  • Learning Opportunities: Access expert demonstrations and Q&A sessions on topics like horse care, rehabilitation, and riding for joy.

Benefits for the Public

  • Accessible Event: Open to everyone, with a focus on affordability and inclusivity.
  • Family-Friendly: Activities for all ages, including kids and adults, with a welcoming environment for newcomers and experienced horse lovers alike.

Benefits for Trade Participants

  • Business Exposure: Trade stands and sponsorship opportunities provide direct access to a broad, engaged audience of horse owners, riders, and enthusiasts.
  • Networking: Connect with other businesses, professionals, and the equestrian community in a vibrant, supportive setting.
  • Brand Loyalty: Build relationships with customers by supporting an event that values inclusivity, fun, and community.